"MARKO" Dondurma brendi
The company was tasked to create a package design of the "MARKO" ice cream for the company "Piran" which operates in the middle of sales segmentation. A designer should follow the basic rules of a brief and not go beyond of boundaries. During the exploring period of a market, we decided that we should focus mainly on red and white colors. Because these are the dominant colors in ice cream industry.
In the end, we developed the red package for the "MARKO" ice cream, which target audience liked very much.